Dassana’s Kitchen
Case Study
Dassana’s Kitchen
Services
Visual Design UI & UX Design
Industries
Food & Cuisines
Date
October 2023
Problem statement
Dassana's Veg Recipes is restrained by its browser-only website, limiting user accessibility and features. Despite an established online presence, they must evolve to attract a broader audience. The goal is to expand beyond vegetarian recipes and embrace diverse food categories.
Scope
Content Diversification:
• Expand food categories.
• Cater to varied culinary preferences.
Multichannel Strategy:
• Ensure cohesive content across different platforms.
• Social media for increased visibility and engagement.
• Adapt to current trends.
Mobile App Development:
• Address user accessibility issues.
• Enhance user experience with an intuitive interface.
• Easy navigation and recipe discovery on mobile devices.
Branding Update:
• Rebrand as Dassana’s Kitchen for a more inclusive image.
• Align visual identity with the expanded content offerings.
Competitor Analysis
Market Research
Considering markets across various categories with the same ultimate goal, these apps have been included to find pros and cons in their products.
Domestic Competition
International Competition
Market Trends
Instagram reels for quick recipes
YouTube for tutorials and longer content
Vegans and Mock Food Recipes
Shows like Masterchef
Chef influencers
Nutritionists
Target Audience
Current Website
User Stories
User Personas
User Flows
Information Architecture
Moodboard
Visual Identity
User Interface
Low Fidelity Wireframing
Creating low-fidelity wireframes involves initially sketching out the core structure of a digital interface using basic shapes and minimal details. This process prioritizes functionality and content hierarchy, allowing for swift collaboration and iteration in the early stages of design. The simplicity of these wireframes facilitates quick validation and decision-making, laying a solid foundation for refining the user experience.
