Bioma
Case Study
Bioma
Services
Branding UI Design
Industries
Fashion E-commerce
Date
December 2023
Problem Statement
With people becoming more aware and environment conscious, there is a space and need for more conscious fashion brands to evolve and remove fast fashion trends.
Scope
Market Demand:
• Capitalize on the rising demand for sustainable fashion.
• Build loyalty by aligning with consumer values.
• Expand fashion e-commerce with new concept.
Collaborations::
• Increased visibility.
• Working with other sustainable brands or designers.
Online Presence:
• Storytelling and connecting with consumers.
• Align visual identity with the content offerings.
Growing Consciousness:
•Consumer's increasing awareness about impacts of fast fashion.
• Implement practices like recycling and upcycling.
Brand Strategy
Mission
To champion and offer fashion choices that prioritize and support the well-being of the environment.
Vision
To ensure that sustainable options are accessible and affordable, making it effortless for individuals to embrace and incorporate environmentally friendly practices into their daily lives.
Values
Innovative
Eco-Friendly
Transparent
Inclusive
Conscious
Timeless
Brand Positioning
An Eco-conscious and sustainable fashion brand with a stylish and innovative approach towards thoughtfully consumed garments. With our brand, individuals can confidently express their style while actively contributing to a greener and more sustainable future.
Brand Personality
The Caregiver archetype is characterized by a strong sense of responsibility, compassion, and nurturing. It resonates with brands that prioritize the well-being of others and the environment.
Market Research
Competition Analysis
Considering markets across various categories with the same ultimate goal, these apps have been included to find pros and cons in their products.
Market Size & Potential
The Global Circular Fashion Market size is expected to reach US$ 11 billion by 2030, from US$ 6.09 billion in 2023, at a CAGR of 8.8% during the forecast period.
